The information summarised in this publication helps us to get a better understanding of current and potential arts audiences across England.
It is based on updated, in-depth segmentation research that breaks down the English adult population in terms of their engagement with the arts.
In the context of how the arts fit into people’s everyday lives, it provides new insight into the patterns of arts consumption and attitudes towards the arts, how people spend their leisure time and what competes with the arts for people’s attention. It also considers socio-demographic factors, media consumption and lifestyles.
The research can be used as a tool to inform marketing and audience development plans for arts organisations, local authorities and other agencies working in the arts. It also contains insights that organisations might find useful for fundraising and in the development of an arts activity itself.
Download the full document belowArts Audience Insight 2011 (39 downloads)