Cornwall 365 – In the Loop

In the Loop is a platform creating better feedback loops between audiences and cultural organisations in our rural context in Cornwall. The project explores how we collect feedback and data across Cornwall’s cultural landscape (inside buildings, on clifftops and beaches, in village halls and all the spaces in between), why we want feedback, and how do we all feel about it? What information are we willing to share and what can we all gain from it? Our prototype will enable the co-creation of meaningful stories of impact through a community centered approach.

In the Loop is a flexible data collection and analytics platform using the Cornwall 365 website and brand as the interface between audiences and cultural producers. It manages an ongoing conversation about what people do in Cornwall, finding new ways to illustrate how culture is valued by audiences, confirming how in many cases it doesn’t reach them at all and generating community solutions.

In the Loop is a partnership between Cornwall 365, Creative Kernow and Controlled Frenzy, with support from Counting What Counts, i-DAT and Venn Creative.

In the Loop began when we were  selected as one of the South West Creative Technology Network (SWCTN) Data Prototype Teams. We were one of eight teams receiving funding from SWCTN over a four month period to produce a working prototype. We launched the prototype at the Data Showcase in March March 2021.

We are now in our second phase of development, and we plan to launch a full version of the In the Loop platform and services in late 2021.

Watch our short video to find out more about In the Loop.


Watch the In the Loop team give an overview of In the Loop in this short lightning talk.


Watch Project Manager Bethany speak about creating In the Loop with a focus on inclusion.

Creative Kernow, based at Krowji, is the umbrella organisation for the following nine projects. Together we support the production, promotion and distribution of work by creative practitioners in Cornwall because we believe in creativity's transformative power and want more people to benefit from it.
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