Skills Development Sessions: January – March 2018

We are very excited to share with you our upcoming series of skills development sessions for tourism and creative businesses!

We will be running the following sessions over the next few months:

Monday 29th January – Creative Writing with Mac Dunlop at Falmouth Art Gallery
Wednesday 7th February – Writing for the Internet with Stranger Collective and Muddy Stilettos at Camel Studio
Tuesday 20th February – Introduction to Digital Marketing with Float Digital at Mor Workspace
Tuesday 27th February – Social Media Skills with Eight Wire at The Exchange
Thursday 22nd March – Filming & Editing for Marketing Your Business with Idenna Creative at Mount Hawke Skate Park

Each session will be led by an expert in the field, and will cost £15 per person which includes a delicious lunch. Take a look at the list below for more information, and click the image to be taken to our Eventbrite page to sign up. We hope you will be able to join us!


Creative Writing with Mac Dunlop
Falmouth Art Gallery
Monday 29th January

Writing forms the basis of so much of our publicity and marketing. Do we have time to make it effective and engaging? With a general introduction to creative writing and some tasks to inspire you and arm you with the right tools, you will be able to use your pen / keyboard to succinctly and imagintaively say what it is you want to say.

You are invited to join us for this workshop to improve writing skills and develop creativity in the written word in a fun and relaxed atmosphere. A tasty lunch will be included, and there will also be a chance to explore the Gallery exhibition.

Mac Dunlop is the founder of The Poetry Point, a website portal and bespoke publisher that promotes poetry and spoken word events and information in Cornwall and the southwest. He also produces podcasts, radio programmes, and has recently authored a small collection called ‘Solarium’.

Writing for the Internet with Stranger Collective and Muddy Stilettos
Camel Studio, near Wadebridge
Wednesday 7th February

Did you know, the average attention span online is less than a goldfish’s? Through this course, you’ll learn how to write digital copy that connects with your audiences, encourages action and creates fans. With a clear focus on the value of attention and engagement – rather than traffic and clicks for clicks’ sake – you’ll learn how to attract, grow and sustain a faithful audience through the words you choose and use.

Perfect for start-ups, business owners, the person responsible for marketing / the creative content of the business and multi-taskers – because lets face it, if you’re a business in Cornwall, this is probably you.

This course gives you the insights, confidence and know how you need to write better, for your business. You might be totally new to writing or facing the challenge of having to do more of it in your role, whatever your skill level our trainers will work with you to make sure you finish the course excited, equipped and inspired to get writing.

Introduction to Digital Marketing with Float Digital
Mor Workspace
Tuesday 20th February

This workshop is designed to help tourism and creative businesses in Cornwall get a grip of digital marketing from the ground up, hosted by Cornwall 365 and Sam Charles of Float Digital. This session will cover how to use Google analytics and metrics, the basics of SEO, social media management, content marketing, AdWords and email marketing.

If the above is ‘gobbleydygook’ to you – all the more reason for joining us for the day. We will take you through what this all means as well as help to apply it in terms of your individual needs. Please do also join us if you would like to brush up, hone or expand your knowledge of these important skills.

Sam Charles is an award-winning Google certified digital marketing expert with 6 years experience managing and executing successful cross-channel marketing campaigns. Complimenting her evolving knowledge of search marketing trends and algorithms, Sam is a competent social media strategist and an established content writer published on reputable websites and in best-selling magazines such as Vogue.


Social Media Skills for Tourism & Creative Businesses with Eight Wire
The Exchange, Penzance
Tuesday 27th February

Are you using social media for your business, but could do with a helping hand in creating content, communicating your brand or engaging with your audience?

This session will help you to build a basic social media strategy linked to your business. We’ll also have a go at using social media in practice, with handy hints and tips from the experts tailored to you.

Hosted by Cornwall 365 and Eight Wire, this session will cover the key areas of how to use social media for your tourism or creative business, and will help you make it a part of your everyday marketing.


Filming & Editing for Marketing Your Business with Idenna Creative
Mount Hawke Skate Park
Thursday 22nd March

Using images and film to promote your business are some of the most effective marketing tools available. Whilst we are a nation that’s pretty snap-happy, many of us are more reluctant to create film and share it onto our digital platforms. But it can be easy – and with a smart phone, tablet or your own basic film equipment, this session is designed to help the small business / individual to create fun, engaging, relevant content with basic editing skills.

Even better, the session will take place at Mount Hawke Skatepark and we will have the opportunity to film a skater.

This session is not so much about creating high-end film of your product, but more about capturing opportunities as you are out & about that when put into a film, add value to your brand.

The workshop will be a day of essential information for businesses who wish to make the most out of film opportunities for their website, social media channels and for promotional opportunities.

There will be insights and handy tips on how you can create your own shareable content and bring yourself closer to your target audience, as well as a practical workshop where you will be filming and editing on the day.

Expect an acceesible overview on how to harness the power of film, creative insights and a practical understanding of simple production techniques.


These sessions are delivered in partnership with Cultivator and supported by the European Social Fund, Arts Council England and Cornwall Council.

Creative Kernow, based at Krowji, is the umbrella organisation for the following nine projects. Together we support the production, promotion and distribution of work by creative practitioners in Cornwall because we believe in creativity's transformative power and want more people to benefit from it.
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